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June 2014 - Why Is It So Important To Go With an Independent Agent?

Posted on Tuesday, July 15, 2014

Whether buying or selling a property there are, of course, numerous key factors in deciding which agent you should trust with your precious time and hard earned money.

We say it is vital to go to an independent agent who - apart from essentials such as local knowledge and marketing strategy through to experience and negotiation skills - will ensure the crucial element of pricing accurately.

On first hearing it appears to be a fairly obvious task but it can be, and often is, overlooked and not all agents do it well. However, we at Kerr & Co. make sure this our priority, which is born out in the recent review by Rightmove, where our position is shown in a comparison table to our competitors. 

This is one of those tables - rather oddly - where we are very happy to be in the middle, not something you can say too often about ranking positioning. In this case the reason is if you are near the top of the tree it shows that the property has been sold very quickly, within a week or so, and indicates a very good chance of being sold too cheaply. At the other end of the scale - hovering around the 'relegation zone' - reveals that the property has been on the market for a relatively long period of time and that it is probably too expensive.

The review by Rightmove highlights that we take on average 7 weeks to sell, which is like Goldilocks porridge, just right, and additionally that we have a healthy amount of properties on our books - which is notable especially considering the shortage - and we believe this is down to trust in our agent's skills and due to our positive results. 

Clearly it is very easy for us to just say this but you are able to read for yourself what our customers have had to say about the service they have received on the All Agents website. This is the UK's largest customer review website for the property industry and by going to www.allagents.co.uk/kerr-co-residential/ you can review the comments and also discover that we are also ranked at 56 out 12,577agencies. 

All in all not too shabby!