The Christmas Effect – Have you Heard of the New Property Game?

News at Kerr & Co | 24/12/2021


Do you know the most popular game played last year by over 51 million people last Christmas?

No, not Monopoly but “Find a Property". This game involves searching through the property portals for a new property immediately after Christmas. 'The Christmas Effect' has overtaken the Spring as the best time to market your home on the main portals. We already have instructions set to be launched on 26th December due to this demand. We have seen traffic on our website increase over successive Christmas’s, with Boxing Day being the most popular day to search. We expect this year to surpass all records, with a combination of more people at home and seeking change, as confidence in the property market has undoubtedly risen.

Whilst 2020 and 2021 have been singularly the most challenging times it has also been one of the most rewarding. We have assisted more first-time buyers and helped more families move after years deliberating. With demand out stripping supply what will 2022 hold for the Shepherd’s Bush and Hammersmith housing market? The last 18 months haven't changed the imbalance between supply and demand, there is still an appetite for bigger homes in the wake of lockdown restrictions, there is never enough stock of good quality homes, especially in the numerous outstanding local schools catchment areas.

Demand continues to be driven by the shift in working habits predominantly shaped by the pandemic. Recent statistics show 22% of people still want to move, significantly higher than the typical 5% in a normal market. The pandemic-induced search for work and outdoor space has expanded the prospects for many to look further afield with better leisure options. For the short to medium term we don't see that changing however, there may be some levelling off given that the rising cost of living and the prospect that there maybe a rise in mortgage rates and taxes will have some impact on the housing market.

The property market in Shepherd’s Bush and Hammersmith, is still a hot spot in West London. We have increased our strong market share and accordingly to Rightmove are the number one agent for properties sold, properties on the market and have grown in other areas including property management and lettings. I want to thank all my incredible staff for always going the extra mile for our clients.

Whatever the coming months hold - 2022 will offer property amazing opportunities - if you need advice on your next move we would be delighted to help. Our website is regularly updated with new properties regularly and we are already fitting in appointments for next year.

You can contact us on 020 8743 1166 or email [email protected] or [email protected] or register on our website for new properties, you can also keep updated on news and via our Facebook and Social Media pages.

Wishing you a very Merry Christmas with a Safe and Happy start to 2022

Chris Kerr | Kerr & Co | 020 8743 1166