Sellers' Guide

Kerr and Co offer a bespoke and personal approach to selling properties across Hammersmith and Shepherd’s Bush and surrounding areas. We understand that every property is unique and we are passionate about being client focused. We've built our success on our personal approach, up to date market lead practices and communication.

All our Sales negotiators have the experience and knowledge you need to support you throughout your entire property journey. We offer all our clients an unrivalled tailored marketing service to achieve the best price within your desired timescales. From buy to lets to exclusive homes and investment properties, Kerr and Co can offer the right tailor made approach to help you sell your property.

Independent, Local, Exceptional

Choosing your Agent

On choosing your agent, by law the agent must confirm in writing their terms and conditions of engagement and fees before marketing commences. It is our experience that the majority of agents will ask you to sign an agency agreement giving them a sole agency period of up to 12 weeks. This can be detrimental to your ability to sell the property so it is our advice not to sign for longer than 3-4 weeks. This allows you to make changes should the agent you have chosen not produce the result you are looking for. You need to be aware that some agents will require you to give them two weeks or more notice in writing if you wish to terminate the sole agency after this initial period.

Choosing your Agent

Local, Professional Advice

Seek the local, professional estate agent who has expert knowledge of the market and who can offer a personalised appraisal; they should have a proven track record and an established reputation. Such agents are committed to achieving the best possible price for you. Aggressive agents using “hard sell” tactics can, and often do, lead to sales falling through and are effectively not working for you, the client. Agents should adhere to the strict code of conduct as detailed by the industry bodies such as the National Association of Estate Agents and The Property Ombudsman scheme.

Local, Professional Advice

What to expect from a professional firm of estate agents

Professional Valuation

To accurately assess the market value of the property supported with comparable evidence and ensure its maximum price is achieved.
To advise the owner on current trends and the best way to market their property.
To produce a professional set of property particulars including floor plans, colour photos, a full honest description and an EPC (Energy Performance Certificate)

Marketing Your Property

To broadly advertise the property in local publications, national press and on the internet.
To carry out accompanied viewings at all times and provide feedback on all viewings and market conditions.
To advise of any and all offers at the earliest opportunity to be followed up with a written confirmation of the offer.

Professional Sales Processing

Qualify all potential purchasers in terms of their ability to buy, perceived timescales and advise the owners on the applicant’s suitability.
Liaise with solicitors handling the conveyancing process and to aid that process where possible.
Co-ordinate and process the sale to their best ability.

Teamwork and Communication

Organise surveyors and mortgage valuation visits and ensure these are carried out quickly and efficiently.
Ensure that the day of completion runs smoothly.
To use knowledge and expertise to facilitate a stress free move.
To recommend other local, property professionals such as solicitors, surveyors, mortgage brokers etc.

Sales Enquiry

Please tick this box to give permission for us to contact you. The personal data you provide will be used in accordance with our* Privacy Policy*

Looking to sell or let your property?

We’re here to make the process easier and get you the best possible outcome.

Book a valuation